We are incredibly proud to announce that our Crispy Potato Slices have been shortlisted as a finalist in the prestigious UK Quality Food Awards 2024! Now in its 45th year, the Quality Food Awards are the longest-running and most prestigious awards in the UK food and drink industry. Being recognized at this level is a tremendous honor for our team at Mash Direct and highlights our commitment to delivering innovative, high-quality products.

 

The Quality Food Awards celebrate excellence across a wide range of categories, from retailers and wholesalers to foodservice and own-label brands. As one of the most competitive categories, Meals Accompaniments, our Crispy Potato Slices have stood out for their delicious balance of crispy, golden texture and fluffy interior, making them the perfect complement to any meal.

 

This year’s awards ceremony will take place on 7th November in London, where the winners will be announced. We’re excited to be part of this prestigious event and look forward to celebrating with all the incredible finalists. Each product that enters the awards receives valuable feedback from the esteemed panel of judges, which plays a crucial role in aiding product development and ensuring continuous improvement.

 

Our Crispy Potato Slices, launched in June 2024, have quickly gained popularity thanks to their fresh, locally sourced potatoes and expert cooking process that guarantees a perfect result every time. We’re proud to have this product shortlisted and can’t wait to see how it fares at the awards.

 

For more details on the Quality Food Awards 2024 and to see the full list of finalists, visit their official website here.

 

Stay tuned for updates as we count down to the big day!