As 2024 comes to an end, let’s look back at the past year. There have been awards, anniversaries, milestones and lots more in between!

 

It was the year where we celebrated Mash Direct’s 20-year anniversary, a huge milestone for the Hamilton family & all our colleagues at Mash Direct. We certainly made sure to celebrate this one, with a company BBQ as a thanks to everyone who has helped the company reach this milestone and continue to be a success 20 years on, not forgetting our ‘Mashed Potato: Birthday Edition’ April Fools which proved to be a hit with all our followers online!

 

This wasn’t the only thing our customers loved, in June we launched Crispy Potato Slices – thinly sliced potatoes with a crunchy batter, the perfect side-dish. These went down a treat when out sampling, especially at the Comber Earlies where consumers got to try before picking up a pack in their local shop! We created delicious recipes with the Crispy Potato Slices, and they even won their first award at the UK Quality Food Awards.

 

We are extremely grateful for the recognition we received from our award wins this year, from two Great Taste awards for Mashed Potato and Carrot & Parsnip, our festive favourite, Stuffing Bites taking home the gold at the UK  Free From Food and Drink Awards and a triple gold win at the Irish Free From Food and Drink Awards for our gluten-free goodies, Crispy Potato Slices, Beer Battered Chips and Skinny Fries. I think we can all agree this showcases Mash Direct’s commitment to high quality and delicious products that consumers love – it also recognises the hard work and contributions of all the staff involved to ensure we keep producing award winning meal accompaniments.

 

It doesn’t end there, success continued on socials when we reached 20,000 followers on Instagram, gained an engaged audience on TikTok with our tasty Festive Fries going viral as well as working with some of the UK & Ireland’s top influencers, re-creating our recipes and sharing Mash Direct with their followers!

 

Last but not least, giving back to our local communities, we have donated over 276,500 portions of fresh vegetables to local charities and organisations, including 51,925 portions in the last few weeks leading up to Christmas.

 

This year, we’ve proudly partnered with incredible organisations such as The Warehouse Newtownards, FareShare Northern Ireland , The Welcome Organisation, Belfast ,Homeplus NI , Food Stock Charity and many more, helping to provide essential food supplies to those in need across our local communities. These donations not only support the well-being of individuals and families but also ensure our wholesome, farm-fresh produce makes a meaningful difference to those who need it most.

 

We are extremely proud to be able to do this as well as all our other success throughout 2024, it would not be possible without the continued support from our loyal customers, retailers, online followers and committed staff – thank you!

 

From everyone at Mash Direct, we wish you all a happy & healthy New Year!